You Ask, Charlotte Answers
Q: “I’m considering Botox for my frown lines, but I’m not sure it feels right for me. Are there non-surgical alternatives that actually work?”
Answered by Charlotte, Norwich’s Trusted Beauty Expert
I completely understand that feeling. I was in the same position myself not long ago. The frown line between my brows was really starting to bother me, you know the one, that crease that can make you look tired, stern, or older than you feel inside.
I’d had the consultation and even booked in for the prescriber’s appointment for botox, but something just didn’t sit right. It wasn’t fear or judgement, just a quiet nudge telling me there might be another way, something that felt more me.
That’s when one of our advanced therapists, Jess, said, “You’re not having Botox. Why don’t we look at launching CACI at Charisma?”
That sentence changed everything. I dove into researching this cutting-edge, non-invasive treatment, and the more I discovered, the more excited I became. Within weeks, our CACI treatment in Norwich was ready to launch, and I was the first to jump on the treatment bed.
A course of treatments in, I haven’t looked back. That line between my brows is softer and smoother, my eyes look brighter, and my whole face feels lifted. More importantly, I leave every session feeling taller, more confident, and more like myself.
In answer to your question and in my personal opinion, for me this is the way forward not Botox, although I totally appreciate Botox has it’s place for those who want it.

What is CACI?
CACI (pronounced kay-see) uses a gentle form of microcurrent technology to lift and tone the muscles of the face, think of it as a gym workout for your skin. The current stimulates the tiny facial muscles, helping them return to a firmer, more youthful position while also boosting circulation and collagen production.
The treatment has been a celebrity favourite for decades and is often referred to as the “non-surgical facelift.” At Charisma in Norwich, we are the only salon in Norwich (at time of writing) to have their most up to date machine CACI Synergy Flex. This is the most advanced system, which combines microcurrent with LED light therapy for enhanced results in skin texture, tone, and radiance.
5 Common Questions About CACI Treatments in Norwich
1. Does it hurt?
No, in fact, most clients find it deeply relaxing. You might feel a mild tingling or a gentle tightening sensation as the probes work on the muscles, but nothing painful.
2. How soon will I see results?
Many clients notice a difference after their first treatment. In fact on your very first treatment we will treat half a face and then show you the results in the mirror. You’ll notice a fresher, lifted look. However, the best results come from a course, as we retrain the facial muscles over time.
3. How many treatments will I need?
We typically recommend a course of 10 treatments over 4–5 weeks, followed by maintenance sessions every 4 weeks. Your exact plan will be tailored to your skin, age, and goals.
4. Is there any downtime?
None at all. You can go straight back to your day after a CACI session, no redness, no marks, no recovery period. Just instant radiant skin.
5. Can it help with other concerns besides frown lines?
Yes! CACI can improve overall facial contour, lift hooded eyelids, soften nasolabial folds, and even refine skin texture. It’s also fantastic for giving a tired face a radiant boost.
💡 Pro Tip: CACI treatments in Norwich are most effective when supported by good home care. Using a collagen-boosting serum and maintaining hydration between sessions will help you get the most out of your course.
Related Reading: CACI Non-Surgical Facial Toning at Charisma
Non-Invasive Treatments | Skincare | Anti-Ageing
Charlotte is the founder of Charisma Beauty & Skincare, is featured monthly in the Norfolk Magazine, and has been a trusted voice in beauty for over 21 years.
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